A fresh take on tea
I have been a tea drinker since my semester abroad in London (“when in Rome…!”). After one cup of tea, it was readily apparent that the experience of drinking tea is quite different from the way I consume any other type of beverage. It affects every sense and lifts my mood in a way I have yet to experience with coffee.
All of this was long established prior to my working on the Twinings brand, however our consumers seem to agree – drinking tea is ritualistic and multi-sensory. In all of the work we do for Twinings, we know that we need to appeal to our audience via an emotional connection that touches them on many levels.
This was certainly the case in our most recent initiative – the launch of their new herbal tea line. Twinings has had a large offering of herbal teas for some time, a fact that has had low awareness with consumers. After evaluating their line, reformulating some of their SKUs and introducing some new & unique flavours, Twinings partnered with Bailey in launching their revitalized herbal tea line.
We excel when given the opportunity to engage in a project holistically. This is what allows us to be truly immersed and provide the most value to our clients. In the case of Twinings, our steady involvement allows us to know our audience, guarantee a consistent look & feel that reinforces their brand positioning, and communicate an unchanging message of quality, freshness, and mouthwatering flavour that their new teas are sure to deliver against.
Twinings has been the fastest-growing tea company for a while, and with the comprehensive launch plan recently implemented, these new herbal blends are sure to help keep the momentum going. I feel privileged to be along for the ride, mug in hand!