Gary LaCroix thrives on the challenge of strategically building and redefining brands. Since joining Bailey Brand Consulting over 15 years ago, Gary has lead hundreds of team projects across a wide range of categories. From the global launch of Vectrix, the world’s first fully electric maxi-scooter, to a host of pharmaceutical, consumer goods, and food and beverage industries, Gary has worked with such clients as Twinings, LG Electronics, Maxell, McNeil, Pfizer, ERB, and Bausch+Lomb.
Gary’s work has garnered numerous accolades, including awards from American Corporate Identity, American Graphic Design and American Package Design Awards, and he holds a few patents on structural designs, including an inverted bottle design for a line of Welch’s Jams and Preserves.
Gary received a BFA from the Rochester Institute of Technology, and as a former Massachusetts native, is a dedicated Boston Red Sox and New England Patriots fan. He’s also a self-proclaimed technology geek, movie buff and home theater enthusiast, and is an avid tennis and racquetball player.