Account StrategistThink left and think right and think low and think high. Oh, the thinks you can think up if only you try! - Dr. Seuss
As an Account Strategist, Geralyn directs the Brand Discovery & Research and Brand Strategy & Positioning phases of projects at Bailey Brand Consulting. Along with the design team, Geralyn develops strategies for promoting the brand that meet the client’s objectives. She also has account management responsibilities, and acts as a liaison between our clients and our creative team.
Geralyn has worked at Bailey for 17 years, beginning as a copywriter and proofreader. Prior to Bailey, Geralyn worked in public relations and marketing for non-profit organizations including hospitals and universities, as well as for-profit marketing firms.
She holds a bachelors degree in Communications and a Masters in Education, both from Cabrini College.