-
Welcome to
the Bus StopThanks for stopping by. Here you can find out where we stand on things, where we're going, and the routes we took to get there. While you're here, check out our award-winning studio and find out just how we got our bus through the doors.
Cheers! -
Bailey Online
Category Archives: branding
Over the years many companies have come to us looking to unify their brand. Whether a company is planning to refresh its packaging, develop a website, or create new marketing pieces, we know how important it is to develop a cohesive system that will capture the essence of the brand across all touchpoints. When a brand has several distinct products or sub-brands, it becomes even more of a challenge to establish this unified system.
Think of a truly global brand: which companies immediately jump to mind? How long did it take for a logo or product to pop into your brain?
Club stores have become an everyday destination for the average retail shopper. Gone are the days where the idea of belonging to a club store was to obtain oversized jars of mayo and a year’s supply of paper goods for your small business. Now consumers are walking the aisles to find the latest in home décor or that must have to fulfill a weekend hobby.
You may have experienced this first-hand: the value of your brand lies in consumers’ perception of it.
As a marketer, I am in complete awe as to how our world of commerce has been transformed in recent years by the smartphone and other digital mobile devices. Accessing product information has never been so easy. With the quick scroll of a finger, voila—everything you’d want to know about products, prices, locations, and how to buy instantaneously appears on your screen. It’s a smorgasbord for the research-craving consumer!
Starting a business is one thing. Determine a need, find some funds, create a solution you can sell, and sell it. Then, somewhere along the way, find a logo and some stationery and start promoting your business. And now, with places like Vistaprint and Tiny Prints, you don’t even need a logo—you can start from a template and have a legitimate company in 1-2 business days. But starting a brand? Well, that’s a little bit harder.
140 characters. When you think of writing space, that doesn’t seem to be a lot. But there are some big numbers that go along with it in the Twitter world. On the micro-blogging site, 140 million active users post approximately 400 million daily tweets a day.
I recently stumbled across a blog entry by John Gilbert with the provocative title, “Writing Isn’t Like It Used to Be, and That’s a Good Thing.” In his interesting post, Gilbert focuses on the return of brilliant copy to advertising following decades of being trimmed by advertisers catering to shorter attention spans. The “comeback” of the word, he writes, is a result of new media becoming both a challenge and an opportunity. I couldn’t agree more.
Every great product brand, no matter where it lies along its life cycle, should have a plan in place to address a myriad of unforeseeable challenges that could ultimately result in every company’s pain point – unsatisfied customers.
The scan of a barcode on your new favorite shirt. A fast recall of a contaminated batch of spinach. A nurse dispensing the right dose of the right drug for a patient. What do these seemingly unrelated events have in common?