Category Archives: design
Over the years many companies have come to us looking to unify their brand. Whether a company is planning to refresh its packaging, develop a website, or create new marketing pieces, we know how important it is to develop a cohesive system that will capture the essence of the brand across all touchpoints. When a brand has several distinct products or sub-brands, it becomes even more of a challenge to establish this unified system.
Club stores have become an everyday destination for the average retail shopper. Gone are the days where the idea of belonging to a club store was to obtain oversized jars of mayo and a year’s supply of paper goods for your small business. Now consumers are walking the aisles to find the latest in home décor or that must have to fulfill a weekend hobby.
Most branding professionals are familiar with or have used stock photography—a library of images that can be licensed for a multitude of usages. It is a great resource for comping together designs in the initial rounds of the creative process, since a design can come together quickly with the help of stock photos. But, before you go to press with a stock image, take a moment to consider all the pros and cons. You may find that despite the time and cost savings you’ll find using stock, the long-term negatives outweigh the short-term benefits.
We live in a world where meeting the needs and expectations of our colleagues and clients is one of the toughest feats of all—especially when it comes to the subjective nature of design. Yes, design is strategic, calculated, and targeted towards a specific audience.
Having had the pleasure of growing up in the 80s, I am fortunate to remember things like Care Bears, Popples, and Atari (my siblings and I were usually gifted game consoles a good year or two after everyone else had them and prices had dropped on Atari as soon as Nintendo reared its multi-functioning-controller head). Another brand reigning true amidst my 80s nostalgia — one which far-outlasted my beloved Popple and Atari — is that of Maxell.
As the leaves of autumn start to fall, the cold and flu season grows ever closer. You can tell when it is time—bottles of hand-sanitizers and boxes of tissues are everywhere, you can hear the sound of sniffling and coughing off in the distance, and co-workers flee from your presence at the mere utterance of those two little words, “I’m sick.”
In reading the many tributes to Steve Jobs and Apple products this past week, the love, loyalty and devotion to the Apple brand has been striking. I could talk about the brilliance of their branding, the triumph of smart design, Apple’s ability to create culture-changing user experiences, or compare Steve to Copernicus.
But, what I really want to say to all you iPhone, iPod, iPad, Johnny-come-lately Apple lovers is…
As we near the end of August, long summer days will slowly become long fall evenings, especially for those of us who teach night courses at local design schools. I have been instructing graphic design courses at Philadelphia University for nearly six years now and my latest installment, Advanced Typography, began this week.
Top 10 Reasons I love being a designer
10. Helping companies—large and small—realize their potential and grow their business is a pretty sweet deal…
We were thrilled at the prospect of working with Darrell Lea to redesign their US packaging. Having worked on the brand for some time, everyone at Bailey had fallen in love with the product – but agreed that the packaging fell short delivering on appetite appeal and establishing an emotional connection with the brand.