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Welcome to
the Bus StopThanks for stopping by. Here you can find out where we stand on things, where we're going, and the routes we took to get there. While you're here, check out our award-winning studio and find out just how we got our bus through the doors.
Cheers! -
Bailey Online
Category Archives: design
Having had the pleasure of growing up in the 80s, I am fortunate to remember things like Care Bears, Popples, and Atari (my siblings and I were usually gifted game consoles a good year or two after everyone else had them and prices had dropped on Atari as soon as Nintendo reared its multi-functioning-controller head). Another brand reigning true amidst my 80s nostalgia — one which far-outlasted my beloved Popple and Atari — is that of Maxell.
As the leaves of autumn start to fall, the cold and flu season grows ever closer. You can tell when it is time—bottles of hand-sanitizers and boxes of tissues are everywhere, you can hear the sound of sniffling and coughing off in the distance, and co-workers flee from your presence at the mere utterance of those two little words, “I’m sick.”
In reading the many tributes to Steve Jobs and Apple products this past week, the love, loyalty and devotion to the Apple brand has been striking. I could talk about the brilliance of their branding, the triumph of smart design, Apple’s ability to create culture-changing user experiences, or compare Steve to Copernicus.
But, what I really want to say to all you iPhone, iPod, iPad, Johnny-come-lately Apple lovers is…
As we near the end of August, long summer days will slowly become long fall evenings, especially for those of us who teach night courses at local design schools. I have been instructing graphic design courses at Philadelphia University for nearly six years now and my latest installment, Advanced Typography, began this week.
Top 10 Reasons I love being a designer
10. Helping companies—large and small—realize their potential and grow their business is a pretty sweet deal…
We were thrilled at the prospect of working with Darrell Lea to redesign their US packaging. Having worked on the brand for some time, everyone at Bailey had fallen in love with the product – but agreed that the packaging fell short delivering on appetite appeal and establishing an emotional connection with the brand.
More often than not, I have heard the phrase uttered from the mouth of marketers “we need to find the influencer.” Like Ahab looking for the elusive Moby Dick, we can spend hours and use various weapons in our arsenal to uncover the great influencer, trendsetter, or early adopter. The irony of this is that in many ways we have all become, in some way, shape or form, the influencer. The online world of our social media postings, product reviews, or even the input in a pop-up survey ultimately affects another individual’s decision to act.
Lately, I have been reading more and more articles around shopper marketing, the process of marketing your brand in the retail environment to engage consumers and drive growth. While it sounds like marketing 101, it is much more complicated than you think. It is the last opportunity for a brand to influence a shopper’s buying behavior before the purchasing decision is made.
Many of us remember the public service announcement from the 80s, “This is your brain. This is your brain on drugs. Any questions?” This PSA from the Partnership for a Drug-Free America became part of our American culture, and years later, still conjures up the image of an egg frying in the pan.
I just returned from an amazing trip in China. I have heard from many, many people who have traveled there say, “you will not believe what is going on over there” . . . or “if you want to know where all the cranes [construction] are . . . visit Shanghai, you’ll be amazed.” And, while both of these statements are consistent with my experience, the thing that amazed me the most is how similar a capitalist and a communist state look. In fact, they not only look alike, they act alike.