Category Archives: design
We were thrilled at the prospect of working with Darrell Lea to redesign their US packaging. Having worked on the brand for some time, everyone at Bailey had fallen in love with the product – but agreed that the packaging fell short delivering on appetite appeal and establishing an emotional connection with the brand.
Lately, I have been reading more and more articles around shopper marketing, the process of marketing your brand in the retail environment to engage consumers and drive growth. While it sounds like marketing 101, it is much more complicated than you think. It is the last opportunity for a brand to influence a shopper’s buying behavior before the purchasing decision is made.
Many of us remember the public service announcement from the 80s, “This is your brain. This is your brain on drugs. Any questions?” This PSA from the Partnership for a Drug-Free America became part of our American culture, and years later, still conjures up the image of an egg frying in the pan.
I just returned from an amazing trip in China. I have heard from many, many people who have traveled there say, “you will not believe what is going on over there” . . . or “if you want to know where all the cranes [construction] are . . . visit Shanghai, you’ll be amazed.” And, while both of these statements are consistent with my experience, the thing that amazed me the most is how similar a capitalist and a communist state look. In fact, they not only look alike, they act alike.
Check our latest design of Welch’s Holiday-themed Sparkling Grape Juice at Target, and don’t forget to buy some and take it home with you!
The 2010 American Graphic Design Awards have awarded Certificates of Excellence to Bailey Brand Consulting for two brochures developed for clients in the insurance industry.