Category Archives: email

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Bracket Busters

It is getting close to one of my favorite times of year. As much as my wife would like to think it is the recently passed Valentines Day, it is not. What time could it be? While it might be a little madding to find out, (insert joke here) it’s March Madness! So bust out your bracket and let’s get started.

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When Customers Talk, Brands Connect

Creating a brand is about more than just designing a package or having a shelf presence. It’s about connecting with your customers and reaching out in ways that are relevant to him.

Or, in the case of Hyland’s Baby, relevant to her – Mom.

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Reaching out to your customers…

When used either individually or in conjunction with each other, email and social media allow for a connection with your customer and your brand. Using both helps turn your two-way street into an information highway that you can travel 24/7 and 365.

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