Category Archives: Mobile
Interacting with your favorite brand has never been a more personal experience. With today’s mobile technology, consumers and brands walk together—literally.
As a marketer, I am in complete awe as to how our world of commerce has been transformed in recent years by the smartphone and other digital mobile devices. Accessing product information has never been so easy. With the quick scroll of a finger, voila—everything you’d want to know about products, prices, locations, and how to buy instantaneously appears on your screen. It’s a smorgasbord for the research-craving consumer!