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Welcome to
the Bus StopThanks for stopping by. Here you can find out where we stand on things, where we're going, and the routes we took to get there. While you're here, check out our award-winning studio and find out just how we got our bus through the doors.
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Bailey Online
Category Archives: Packaging
Having had the pleasure of growing up in the 80s, I am fortunate to remember things like Care Bears, Popples, and Atari (my siblings and I were usually gifted game consoles a good year or two after everyone else had them and prices had dropped on Atari as soon as Nintendo reared its multi-functioning-controller head). Another brand reigning true amidst my 80s nostalgia — one which far-outlasted my beloved Popple and Atari — is that of Maxell.
As the leaves of autumn start to fall, the cold and flu season grows ever closer. You can tell when it is time—bottles of hand-sanitizers and boxes of tissues are everywhere, you can hear the sound of sniffling and coughing off in the distance, and co-workers flee from your presence at the mere utterance of those two little words, “I’m sick.”
We were thrilled at the prospect of working with Darrell Lea to redesign their US packaging. Having worked on the brand for some time, everyone at Bailey had fallen in love with the product – but agreed that the packaging fell short delivering on appetite appeal and establishing an emotional connection with the brand.