Category Archives: expertise
Starting a business is one thing. Determine a need, find some funds, create a solution you can sell, and sell it. Then, somewhere along the way, find a logo and some stationery and start promoting your business. And now, with places like Vistaprint and Tiny Prints, you don’t even need a logo—you can start from a template and have a legitimate company in 1-2 business days. But starting a brand? Well, that’s a little bit harder.
We live in a world where meeting the needs and expectations of our colleagues and clients is one of the toughest feats of all—especially when it comes to the subjective nature of design. Yes, design is strategic, calculated, and targeted towards a specific audience.
Every great product brand, no matter where it lies along its life cycle, should have a plan in place to address a myriad of unforeseeable challenges that could ultimately result in every company’s pain point – unsatisfied customers.
This past April, Bailey Brand Consulting was invited to participate in Package Design magazine’s 2012 Makeover Challenge. The challenge tasked four branding firms with redesigning the brand experience of Klara’s Gourmet Cookies through its packaging.
The scan of a barcode on your new favorite shirt. A fast recall of a contaminated batch of spinach. A nurse dispensing the right dose of the right drug for a patient. What do these seemingly unrelated events have in common?
There are a few jobs out there that need no further explanation than their title: lawyer, doctor, NFL athlete…those people have it easy. For the rest of us who are asked what we do at networking events, weddings, the coffee shop, or any other number of places, it takes further explanation. For me, the series of events goes as follows: First, I tell them I work for a brand consulting firm. They look at me in bewilderment and I can see that they are trying to either figure out if they should pretend they get it or ask me the standard follow-up question: “what do you really do?”
The Nike Swoosh, Apple’s fruit icon, Wendy’s Where’s The Beef tagline and Coca Cola’s legendary bottle shape are just a few examples of some of the most famous and successful globally recognizable brand parts. That’s right, parts — not the whole enchilada.