-
Welcome to
the Bus StopThanks for stopping by. Here you can find out where we stand on things, where we're going, and the routes we took to get there. While you're here, check out our award-winning studio and find out just how we got our bus through the doors.
Cheers! -
Bailey Online
Category Archives: expertise
Throughout the many projects we’ve used WordPress on, I’ve picked up a few tips and tricks that help streamline the development process and make working with WordPress that much more exciting. In the spirit of the open source community from which WordPress comes from, I’d like to share a few of those items with you.
Today in New York, Bill McComb, president of Liz Claiborne Inc., announced the company’s new name, Fifth and Pacific Companies, and unveiled its new logo. Bailey Brand Consulting is proud to have partnered with Fifth and Pacific by creating its new corporate brand identity.
This is a very informative interview featured in Package Design Magazine with David Perry (last name not a coincidence), partner at Blank Rome LLP. It contains some great nuggets of advice and delves into many of the common challenges that … Continue reading
Having had the pleasure of growing up in the 80s, I am fortunate to remember things like Care Bears, Popples, and Atari (my siblings and I were usually gifted game consoles a good year or two after everyone else had them and prices had dropped on Atari as soon as Nintendo reared its multi-functioning-controller head). Another brand reigning true amidst my 80s nostalgia — one which far-outlasted my beloved Popple and Atari — is that of Maxell.
Recently we had the pleasure of hosting the Ambler YMCA’s “Y-Achievers.” The Y-Achievers program helps 5th–12th graders set and pursue high educational and career goals.
As the leaves of autumn start to fall, the cold and flu season grows ever closer. You can tell when it is time—bottles of hand-sanitizers and boxes of tissues are everywhere, you can hear the sound of sniffling and coughing off in the distance, and co-workers flee from your presence at the mere utterance of those two little words, “I’m sick.”
Having just celebrated 4 months of working at Bailey, I figured I can now reflect and share with some credibility the best and “worst” about being a new hire.
In reading the many tributes to Steve Jobs and Apple products this past week, the love, loyalty and devotion to the Apple brand has been striking. I could talk about the brilliance of their branding, the triumph of smart design, Apple’s ability to create culture-changing user experiences, or compare Steve to Copernicus.
But, what I really want to say to all you iPhone, iPod, iPad, Johnny-come-lately Apple lovers is…
Creating a brand is about more than just designing a package or having a shelf presence. It’s about connecting with your customers and reaching out in ways that are relevant to him.
Or, in the case of Hyland’s Baby, relevant to her – Mom.
As we near the end of August, long summer days will slowly become long fall evenings, especially for those of us who teach night courses at local design schools. I have been instructing graphic design courses at Philadelphia University for nearly six years now and my latest installment, Advanced Typography, began this week.