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Welcome to
the Bus StopThanks for stopping by. Here you can find out where we stand on things, where we're going, and the routes we took to get there. While you're here, check out our award-winning studio and find out just how we got our bus through the doors.
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Bailey Online
Category Archives: social media
First, a little background. Although I ski often, I hadn’t purchased new skis in quite some time. The ski industry, like many other categories, continues to improve the consumer experience through innovation and technology.
It is getting close to one of my favorite times of year. As much as my wife would like to think it is the recently passed Valentines Day, it is not. What time could it be? While it might be a little madding to find out, (insert joke here) it’s March Madness! So bust out your bracket and let’s get started.
Creating a brand is about more than just designing a package or having a shelf presence. It’s about connecting with your customers and reaching out in ways that are relevant to him.
Or, in the case of Hyland’s Baby, relevant to her – Mom.
More often than not, I have heard the phrase uttered from the mouth of marketers “we need to find the influencer.” Like Ahab looking for the elusive Moby Dick, we can spend hours and use various weapons in our arsenal to uncover the great influencer, trendsetter, or early adopter. The irony of this is that in many ways we have all become, in some way, shape or form, the influencer. The online world of our social media postings, product reviews, or even the input in a pop-up survey ultimately affects another individual’s decision to act.
When used either individually or in conjunction with each other, email and social media allow for a connection with your customer and your brand. Using both helps turn your two-way street into an information highway that you can travel 24/7 and 365.