Category Archives: news
As marketers, we know it’s important to listen to our customers. The news this week that Hasbro has changed the look of its Easy-Bake Oven (hyper link to: http://adage.com/article/news/hasbro-yields-social-media-pressure-easy-back-oven/238838/) goes to show that the voice of the consumer can cause a change for the better.
The scan of a barcode on your new favorite shirt. A fast recall of a contaminated batch of spinach. A nurse dispensing the right dose of the right drug for a patient. What do these seemingly unrelated events have in common?
Today in New York, Bill McComb, president of Liz Claiborne Inc., announced the company’s new name, Fifth and Pacific Companies, and unveiled its new logo. Bailey Brand Consulting is proud to have partnered with Fifth and Pacific by creating its new corporate brand identity.
Back in July, my colleagues and I had the opportunity to spend a couple of days at the Northern Home for Children where we hung out with the kids and painted an awesome mural on their grounds.
Each year since we have been in business, our firm has given back to our community in some way, usually through food drives or gift donations.
PHILADELPHIA – July 5, 2011 – Bailey Brand Consulting, one of the largest branding and design firms in metro Philadelphia, hires four staff members.
We were thrilled at the prospect of working with Darrell Lea to redesign their US packaging. Having worked on the brand for some time, everyone at Bailey had fallen in love with the product – but agreed that the packaging fell short delivering on appetite appeal and establishing an emotional connection with the brand.
I just returned from an amazing trip in China. I have heard from many, many people who have traveled there say, “you will not believe what is going on over there” . . . or “if you want to know where all the cranes [construction] are . . . visit Shanghai, you’ll be amazed.” And, while both of these statements are consistent with my experience, the thing that amazed me the most is how similar a capitalist and a communist state look. In fact, they not only look alike, they act alike.
This year, our firm reached a great milestone – we’ve been in business for over 25 years! For me, it has been an exciting and wonderful journey. In honor of this impressive milestone, I thought it was appropriate to share some personal thoughts and learnings – 25 to be exact!