awards061411

The Rewards of Awards

Developing branding and creative that meets our clients’ strategic business objectives is at the heart of what we do. When that same creative receives accolades, it is doubly rewarding. As a designer, it is a gratifying feeling to know that a jury of your peers appreciates the design concepts and nuances of the projects that you pour your heart and soul into.

In the creative community, there is often debate about the value of design competitions. We enter them for two reasons: 1) It provides positive reinforcement to the team; and 2) Many of the RFPs that we receive ask for a list of recent design awards. In theory, we do get exposure in various publications and online, but that falls a distant third.

We are fortunate to have a talented and passionate team that has earned several accolades of late. Here are just a few:

Creativity 41st Media & Interactive Awards
Creativity International Awards is one of the longest running international advertising and graphic design competitions. Each year, the judges choose the best designs, advertisements, marketing materials, websites, and commercials from all over the world to be reproduced in the 400-page Creativity Awards Annual.

Winning Entry:
Bailey Brand Consulting Website

2011 American Web Design Awards
For nearly five decades, GDUSA has sponsored national competitions that spotlight the most important, fast-growing and valuable areas of design for business and society. This competition celebrates the power of well-designed websites and other online communications to attract audiences, generate engagement and response, and promote products, services and ideas.

Winning Entries:
Centocor Ortho Biotech “Are You Serious” Website
Bailey Brand Consulting Website

2011 American Package Design Awards
The American Package Design Awards rewards packaging, POP and related projects that are visually attractive, and more importantly, features designs that advance the brand and forges an emotional connection with the purchaser at the moment of truth.

Winning Entries:
Twinings Organic Tea Packaging
LG Kompressor Upright Vacuum Packaging
sootheTIME Packaging

2011 IMCA Showcase Award of Excellence
The IMCA Showcase Awards competition is now in its 53rd year. The competition recognizes outstanding marketing and communications work in the insurance industry to promote higher standards of excellence.

Winning Entry:
Breckenridge IS Website

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