GS1 US

1SYNC Identity

For 40 years, GS1 US has been engaging industry leaders and providing
support to individual companies in the development, adoption and
implementation of information standards that revolutionize the way they
do business. Their challenges were many: to simultaneously leverage and
transcend their heritage as the pioneer of the U.P.C. barcode for the
grocery industry, to overcome a recent merger-driven name change that
left many confused, and to find a way to tell a simple, compelling story
around a complex subject.

Working closely with all levels of the organization, we
developed a new messaging strategy and aesthetic for their brand that
ties together all of their communications, online and off. We also
created a new identity for their company, 1SYNC. The new messaging and
branding position GS1 US as the trusted experts who “make it possible.” A
visually compelling icon system reinforces their activity in diverse
industries and captures the integrated world of business — a world that
needs GS1 US Standards to speak the same language, work together and
move forward.

<p>1SYNC Identity</p>

1SYNC Identity