Pfizer

Caltrate Packaging

To fend off generics and bring news to the category, Wyeth wanted to refresh their Caltrate brand calcium supplement while introducing a new formula. We established a recognizable, distinctive product line look that embodied the brand’s equitable assets of trust, high quality and doctor recommended. We developed an ownable C-shaped herald and leveraged the Caltrate name for a successful re-launch of this trusted product.
Downloadable PDF Brochure OTC Category Experience