Johnson & Johnson

Softlotion & Softwash Packaging

Positioned around “kissably baby soft” skin, J&J’s new Softwash brand had to stand out in a sea of baby products. To give the brand a unique presence on shelf, we developed a bottle structure whose soft curves are reminiscent of a seated baby. The matte finish and hourglass form make the bottle easy to grip and the simple typography with creamy background image reinforce the product’s smooth, soft attributes.
Downloadable PDF Brochure Baby Category Experience