Viridian Spirits

Lucid Absinthe Supérieure Advertising

Lucid Absinthe Supérieure is the first authentic absinthe available in the United States in over 100 years. For it’s introduction to the US market, Bailey leveraged the mystique behind the product by incorporating imagery of the “green fairy” and wisps of green color alluding to the product’s effects. We developed all of the on- and off-premise marketing materials including posters, table tents, merchandising, gift packs, website and promotional items.