McCormick wanted to update several of their product lines, introduce new ones and reinforced their commitment to creative, inspired family meals. For their Golden Dipt line of seafood flavoring products we leveraged the McCormick brand equity along with ocean blue imagery and new photography for greater appetite appeal. The Perfect Pinch product launch utilizes strong branding and playful spice illustrations to inspire consumers to explore new flavors. Recipe Inspirations launch offers cooks a convenient way to try less familiar spices to create menu-like dishes.
Downloadable PDF Brochure Food & Beverage Experience