McNeil Consumer Healthcare

Motrin Packaging

The Motrin brand team came to Bailey to help synchronize the packaging with the new brand positioning: "For people who don't fool around with pain." We leveraged the brand’s signature orange color and used a clean, contemporary font to symbolize strength. A color-coded communicates form while the “ray of light” further reinforcing the brand personality.
Downloadable PDF BrochurePharma Category Experience