Pfizer

PediaCare Packaging

PediaCare was acquired by Pfizer, had not had a packaging redesign in several years, and was due for an overhaul. We contemporized the brand with redesigned graphics that reflect new brand positioning of “Kidcentricity.” Strong brand & color architecture provide a clear heirarchy of communication while promoting Pediacare as the trusted and caring healthcare expert. Downloadable Brochure OTC Category Experience