PMA Insurance Group needed a brand strategy to merge five business units under one identity with a singular brand voice.
an in-depth SWOT analysis, new positioning, brand architecture and
messaging were developed. The new identity provides a consistent,
credible look and unifies the business units. New branding was applied
to all touchpoints including sales and marketing materials, print ads,
image videos, and trade show environments.
Downloadable PDF Brochure B2B Experience