McNeil Consumer Healthcare

Rolaids Packaging

Rolaids, felt the competition heating up from Tums and others and decided it was time for a brand refresh. The packaging was no longer current or fresh and there wasn’t enough differentiation between the various lines or the competition. Our redesign brought the product into the new millennium and improved branding and shelf presence across the line. With clear differentiation between original, extra-strength, and multi-symptom, the packaging clearly communicates efficacy, smooth texture and flavor.
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