Sam’s Club

Sam's Club Environment

When the nation’s first warehouse club was looking to reinvigorate its brand to better serve members and attract new ones, they came to us for help. We created a new logo featuring two converging diamond shapes representing business and personal members, and the brand’s position to address the multiple ways in which members interact with the club for all their needs. In addition to the logo and in-store signage, we worked with Sam’s Club to better understand their consumer and identify opportunities to connect with them.
Downloadable PDF Sam's Club Case Study