Tasty Baking Company

Tastykake Identity

Tasty Baking wanted to refresh their brand, extend product lines and
introduce new ones. We started with an updated logo. Then we developed
graphic packaging that focused on the fresh, home baked quality of their
snack cakes, cookie bars and pies, giving each a unique shelf presence
and sub-brand identity. With increased appetite appeal and better
differentiation between the packaging, the brand had a more premium look
and feel.

Additional projects for Tasty Baking Company
<p>Logo Refresh</p>

Logo Refresh