Tasty Baking Company

Tastykake Identity

Tasty Baking wanted to refresh their brand, extend product lines and introduce new ones. We started with an updated logo. Then we developed graphic packaging that focused on the fresh, home baked quality of their snack cakes, cookie bars and pies, giving each a unique shelf presence and sub-brand identity. With increased appetite appeal and better differentiation between the packaging, the brand had a more premium look and feel.