Vectrix needed a high-powered brand presence to enter the global consumer market.
Positioned to change the landscape of personal transportation, the new brand is sophisticated and cohesive while focusing on Vectrix's core values: speed, performance and environmental friendliness. The overall execution included print collateral, corporate communications, video, digital marketing and trade materials. The result: credibility for investors and consumers and a successful U.S. launch.
Downloadable PDF Vectrix Case Study