Building a unified brand voice, loud and clear
What do you do when you want your brand to make a bold, clear statement but your company speaks with different voices? We helped PMA Companies unify its autonomous business units into a singular brand to stand out in the marketplace.
PMA Companies offers risk management solutions for workers’ compensation and property and casualty insurance. Over the years, the company acquired new firms to provide additional risk management services and broader business expertise to its customers. Under the PMA umbrella, each company maintained a distinct brand identity—from different logos to how employees of each unit delivered on customer experience.
As a result, PMA Companies engaged the marketplace as five separate resources rather than one integrated company. In the face of an evolving marketplace and competitors increasingly communicating integrated risk management services, it became critical for PMA to speak to the industry and the marketplace as one distinct brand.