50% of global web traffic already comes from smartphones and tablets.
How can mobile-first design help?
The principle is as straightforward as it sounds: mobile-first means designing your website for smaller screens, scaling up with optional features and content based on device capabilities and sizes.
60%+ of all US web traffic comes from smartphones and tablets.1 And the average American already spends over twice the amount of time on the internet on their phone compared to desktop, a trend that is only increasing.2 In fact, due to this, Google already took the step of basing its search index on mobile sites rather than desktop sites.3 This all makes it vital to optimize features explicitly for the smaller screen rather than treating it as an afterthought. Taking a desktop site and transferring it directly to mobile does not lead to a great user experience. With multi-platform use now the norm (across all ages), a mobile-first design philosophy is usually the right way to start.